+ Logo design
+ Brand narrative
+ Mission, vision, values
+ Buyer personas
+ Website copy
+ Website design
+ Social media
+ Marketing strategy

Portal | Full brandstory & messaging

This client was starting her coaching business and need a head-to-toe brand conception, marketing strategy, and messaging.  I also created a website, sales funnel, and logo design. Website can be viewed here: herosportal.com

what i did

About Page Excerpt

For the majority of my life I believed that if I was charming enough, smart enough, pretty enough, and successful enough I would be safe from abandonment. I pushed myself into a box so small that I had to banish parts of my power in order to fit. And it worked for awhile... until it didn't. Inevitably, parents, partners, and friends would judge or outright reject my carefully cultivated exterior. This would be my undoing. I would collapse into feelings of defensiveness, rage, panic, or depression. 

But with every bottom I hit, I discovered a new portal to my spiritual center. It was in the darkness I would find the guides that I had been looking for and the truth I had forgotten. 
So now after all the pain and heartbreak, all the deaths and rebirths, I no longer fear the underworld. For it there that I am planted, shed old skin, and taste the elixir of life. It is there that I reclaim my inborn power and reconnect with my innate wholeness. 

I am eternally grateful for the teachers past and present who have illuminated my path, most notably Carl Jung and the archetypal psychology tradition that was inspired by his work; also for the eternal wisdom of the Upanishads which opened my eyes to illusory nature of our reality as well as our personal power as creators. These sacred texts and teachers inspired my training in shadow work, family systems, emotional power integration, dream interpretation, and transformation coaching. My offerings today are continually shaped by these lineages as well as my own relationship with Spirt and devotion to studentship. 

My mission is to share the practices and wisdom that have radically changed my life so that more women may be unburdened from the pains of self-abandonment and free to create a life of passionate love and profound purpose. 

Methodology Excerpt

Life is learning to turn poison into nectar...
This work is beautifully unconventional, rooted in ritual, and steeped in the poetic. It will take you on a journey inward to the hidden recesses of your your alchemical power and reveal the truth of who you are... During our sessions I listen with a full heart, ask deeply challenging questions, and dare you to step into the most expansive version of yourself.

Social Media Posts

 The threshold
 The boundary
 Between light and dark
 Conscious and unconscious
 Known and unknown
 You come to the edge of your carefully cultivated reality
 And stare at the murky depths of your secret self...
 And just as you begin to lose heart, daunted by the magnitude of this mystery,
 A gentle whisper repeats the call echoing through your heart:
 "Come and know me Dear One. Come and recover the treasure that was buried. For here, in the heart of darkness, your true freedom and power await."

 The call to change is often a whisper. It tugs on our heart until we are ready to answer. But when we do, we are met with the doorway to our deepest self. And immediately our desire to embark on this quest inward begins to wane...

 It's the first test of courage, the first time we must put words into action and put our theoretical idea of transformation into practice. It can feel incredibly daunting, if fact it should, we would be fools not to be afraid. Crossing the threshold is facing the unknown – the wild – and all of the things we've hidden in the recesses of our mind. It is an act of bravery, it's the commitment to facing our fears...

 So if you find yourself here Dear One, take heart. Your trepidation is welcome, your courage is witnessed, your hope is warranted. This journey is not for everyone, but those willing to brave the descent are given a gift that few claim – their soul's potential, their essential wholeness, their unique power. 

 I see you. I'm proud of you. I honor you.
 #shadowwork #herosjourney #consciousness #spiritualawakening 

Work with me

READY to take your brand to the next LEVEL?

Let's chat

Story: hq

Hey there

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.